Today, our world is becoming increasingly diversified, and yet different brands of products from similar enterprises often imitate each other, eventually resulting in similar product design, functions, use value, packaging and services, and even marketing strategies and solutions.
MEMOSCENT™ looks at personalised and individual needs and selects the appropriate scent-branding strategy according to the specific needs of certain consumer groups. The team helps formulate unique and special fragrances with a distinctive and personalised scent for each individual enterprise. Such fragrances can highlight the charm and personality of the corporate, bringing out the unique characteristics of the brand.
Although our olfactory sense (the sense of smell) plays an important role in the overall human sensory experience, it is also the one that is most easily neglected. As products are becoming increasingly similar, the more sensory experiences (sight, smell, hearing, taste and touch) being involved to help customers experience the products, the bigger the chance you can win over your competitors.
When establishing corporate brand image, sensory stimulation can strengthens sensory memory, and at the same time reinforce the relationship between the brand and the customers. As a result, customers can resonate with the effective marketing package involving your products and the whole story behind your brand.
Olfactory memory is as accurate as 65% one year after the incident took place
It has been proven that fragrance makes customers to stay for a longer period of time (an average increase of 54%).
Pleasant scent improves our mood by up to 40%
In a single day, 75% of our mood change are initiated by smell