Success Formula for Brand’s Scent-marketing Strategy
It has been well proven that fragrances are applicable in business environment to help achieve business objectives and drive brand development.
As with all the other marketing approaches, there is also a specific success formula for scent-marketing. With the help of our consultants who are experts in designing personalized fragrances, we are able to offer professional advices based on corporate culture, business style, mode of operation and customer base to develop the most appropriate scent-marketing solution.
3 Steps of Scent-marketing:
1) Set the objectives and business goals to be achieved through scent-marketing;
2) Inspect the environment in which scent-marketing plans will be implemented; and confirm the original equipment layout;
3) Propose solutions for scent-marketing and decide on a unique aroma.
Tailor Made Process
STEP 1 | BRAND AUDIT
Fragrance consultants will arrange customers to complete a survey about brand audit.
The survey can help customers understand their business operational situations, future development strategies and business positioning of the brand.
STEP 2 |ON-SITE AUDIT
The technical team from MEMOSCENT™ will carry out an on-site observation to study the environment and understand its original layout.
After analysing the actual situation, customers will receive recommendations of appropriate model of AIRTEC™ diffusers.
STEP 3 |SCENT DESIGN
The team will design a customized fragrance for your brand.
We will match the fragrance with the existing corporate identity system adopted by your brand, and design a customized fragrance for you.
STEP 4 | MARKETING SOLUTIONS
Scent marketing consultant will provide marketing advice based on the brand audit report.
From audit report you will understand well situation analysis of your corporation, brand building and brand positioning .
STEP 5 | EXPERIENCING THE SCENT
You will be invited by our team to experience the customised fragrance for your brand.
Scent marketing consultants will explain to you the concept behind the scent design.
STEP 6 | CUSTOMER’S DECISION
Fragrance consultants will choose right the appropriate proposal for customer .
According to the site of the original equipment layout, we will propose installation recommendations for AIRTEC ™ diffuser.
STEP 7 | CONTRACT SIGNING
After confirming the final solutions by both parties, the business manager will arrange the parties to proceed to the signing of contracts.
We will then arrange technical personnel to the site to install the required fragrance diffusion equipment.