An office environment filled with unpleasant odour instead of soothing scent will drive business partners and customers away. In order to attract business partners and customers, first you have to change the entire smell environment (or known as smellscape), implementing scent marketing to create a scented and comfortable atmosphere.
Smell is an identifier symbol used for brand recognition and for enabling consumers to differentiate different products and services. This is called olfactory recognition or smell recognition. Olfactory recognition is commonly used on the product or service itself, as well as on product packaging; this approach provides an identification label for your brand.
The unique olfactory recognition strategy allows certain brands to be stored in consumers’ memories, and in the long term affects their perception of the brands’ products or services in an intangible way. The distinctive smell of a brand will create unconscious “sensory association” in people’s mind, triggering memories in the brain. This kind of well-designed olfactory logo can control people’s emotions, inducing their desire to purchase.
Compared to only using the senses of hearing, seeing, touching and tasting, the utilisation of olfaction (the sense of smell, being on top among the five senses) provides more intense impact and sensitivity.
Creating a good impression and stimulating consumers’ purchasing power by the use of fragrance is the key to level up brand competitiveness. This new force will be the core strategy that highlights brand’s personality, bringing unstoppable and amazing results!
MEMOSCENT™ specialises itself in offering scent-marketing solutions for enterprises. With the use of fragrances, the consultancy helps companies conquer consumers’ olfactory sensory experiences, establish brand image and promote customers’ loyalty towards the brand.
Major international brands like McDonald, Nike, Intel and Samsungsucceed in grasping the advantages of sensory marketing strategy, creating value through visual and auditory media, giving customers multi-sensory stimulations and directly affecting how they perceive the respective brand’s product quality and brand value.
Today, in addition to visual and auditory senses, we have introduced the olfactory sense. When creating a brand image, in order to deeply activate the sensory memories of human, the use of aroma is necessary to trigger olfactory-psychological function. This is a marketing strategy that uses a specific odour to attract consumers’ attention and to arouse their memories, acting as a complement to the traditional visual and auditory marketing models.
However, how can the spread of fragrance contribute to attract consumers to chase after your brand?
First, the use of aroma can help customers to identify your brand, strengthen brand value, enhance popularity, and reinforce customer impression.
Second, the effect of scent marketing is mainly realized on the influence brought by the aroma to aspects like product brand evaluation, brand memory and advertising effectiveness, etc. This approach improves corporate’s financial income, enhances brand image and lifts up customers’ loyalty.
Third, according to U.S. researchers, “odours can affect people’s shopping behavior”. The purpose of scent marketing is to use aroma to affect the potential emotions, memories and behaviors of human. Ultimately, it is a marketing campaign to attract consumers to buy the products or services.
MEMOSCENT™ Based on relevant information such as corporate culture, commercial use, business direction, style and market positioning and target customers, MEMOSCENT™ offers customers professional advices and the most appropriate scent-marketing solutions. Our tailor-made to help these customers incorporate scent-marketing solutions into an overall brand marketing strategic plan.