Exquisite dishes need to be enjoyed and tasted with all the five senses. The scent-marketing tactics adopted by MEMOSCENT not only retain the aroma of the food, but also highlight the beauty and taste of the dishes, better showing off your stylishly-decorated restaurant and your commitment to offer your customers the best new five senses experience. In the past, gourmet restaurants tended to adopt the “flavour strategy” to stimulate customers’ taste buds. These scents can attract customers for immediate consumption. However, the use of food aromas to attract customers to purchase food is not a new marketing concept. Current studies have shown that stimulation to our olfactory sense is the strongest kind of stimulation, particularly effective in arousing customers’ emotional memories. Therefore, scent-marketing is among the most commonly used approaches to stimulate and promote business sales.
Scent-marketing Solutions
- It is by itself rather difficult for pre-packaged food, canned food or frozen food to attract customers by scent as customers cannot experience the aroma through the packaging. The fragrance essential oil specially formulated by the AAM team can help your cafes, restaurants, gourmet food court or food stores in shopping malls and other environments to offer an unforgettable and lingering culinary experience to your customers.
Advantages
- Strengthen sales highlight: Olfactory-stimulation marketing is one of the most effective methods among all marketing promotions, which allows customers to enjoy the most powerful sensory stimulation.
- Lift up consumers’ purchasing desire: Promoting high-quality cuisines through the spread of fragrance can attract customers’ attention to your product display, thus boosting consumption desire.
